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RHIAN SOCCER REPORTS AND MEDIA

 

MORE MARKETING MANIA 8th September 2012 

Based on Globe and Mail

 

The marketing mania around the women's national team and their Olympic bronze medal finish does not show any sign of slowing down. From the moment Rhian flew into Pearson, she was busy every minute of every day. Diana Matheson was on hand in her loaned, lime green Ford Mustang convertible to whisk them into Toronto for an event with Shoppers Drug Mart. Thence, more prosaically to a physiotherapy appointment.

 

 

The evening saw a visit to the local girls North Mississauga soccer club junior team and then a well-deserved rest before the big event on Thursday evening. First though came a visit to Rhian's sponsor Umbro Canada and their staff.  A quick hairdressing appointment at the Village Hair studio in Streetsville and downtown to the big event - the Glitz and Glamour party at TIFF in aid of breast cancer research.

 

 

The evening began with a generous contribution of $1,000 for each goal the team scored by hitching up their skirts and shooting at goal. No problem - $12, 000 raised and a good evening was had by all.

 

 

Next morning though came all too quickly with a breakfast visit to the CanFund sponsor of Olympic athletes, followed by a lunch time meeting with the team's adopted charity: "Because I Am A Girl."

 

The charity was due to benefit from the women's players holding a signing and photographic session at the BMO ground before the Canada  Men played vs Panama in a World Cup qualifier. Rhian and her

teammates signed autographs and took pictures with thousands of adoring fans at BMO Field on Friday night.

 

 

Girls, boys, young and old, some of whom had lined up hours before the gates opened, shouted the players’ names as they patiently waited for a chance to meet their heroes. Many in the lineup had bought tickets just to attend the signing and one lady and her family were off back to Niagara after her children had received their posters.

 

 

“I came back a week late from London so I didn’t see [the welcome] at the airport,” defender Rhian Wilkinson said between signing posters and autographs. “But I think I’m getting a good idea of what it must have been like for everyone.”

 

 

As game time approached and the lineup showed no sign of abating, some of the players left their enclosure to meet youngsters in the crowd. However, the crowed surge was dangerous and security personnel had to help them out. Security guards stayed with the team for the rest of the evening.

 

As it was, one of the Canada players was hit in the face, but not as the fault of the crowd. Unfortunately Diana Matheson jumped up and her medal smacked her face. Rhian did not show much mercy with a tweet, " still bleeding!"

 

 

One of the first in line waiting for signatures and pictures was Daniela Ledesma, who plays on an under-eight team coached by her father.

Albert Ledesma says the success in London can’t be underestimated.

“I think it was incredible what they were able to accomplish and what it meant for the country,” he said. “You see all the girls having new heroes and saying ‘I want to be Christine Sinclair, I want to be [Melissa] Tancredi, I want to be Diana Matheson.’ “I think the country will see the benefits of that (on the field) in five or 10 years.”

 

 

The women were introduced onto the field and shown on the score board to tumultuous applause.

 

While the Canadian women have broken through on the international stage, the men are looking to qualify for the World Cup in two years time, something a team from this country hasn’t done since 1986. They started well with a 1-0 victory over Panama this evening. “I think we’ve be waiting a long time [for success in the men’s game]. I think a World Cup berth would make the country just blow up,” Ledesma said. “We sense that we’re getting closer and closer. It would be a very special day.”

 

Meanwhile the women are marketing the game. 

 

 

    

        


gala photos