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SOCCER MEDIA REPORTS:

BEIJING'S BLOGGING BLUES

21st July 2008

From Webmaster

As the National Women's team flies out at 2:00pm this afternoon from Vancouver to Singapore, via Korea, they are excited about all that lies ahead. In Singapore they will train for the next week before heading to China. Canada plays its first Olympic game on 6 August at Tianjin Olympic Sports Center Stadium in Tianjin against Argentina.

Among their many challenges at the Beijing Olympic Games, will be the experience of maintaining their blogs at the Games, and keeping their fans in touch.

In the light of cursory or light media coverage in the past, Canadian and other fans of the National Women's Soccer team have become accustomed to reading players' blogs to keep up to date with the team and its sporting and leisure activities. 

At the Olympic Games, the IOC has striven to stay abreast of all the latest developments in electronic media and communications, and they have allowed blogging at these Olympic Games for the first time. The IOC now considers blogging a legitimate form of personal expression, and not a form of journalism.  However, their rules may lead to a change in what fans are used to seeing and reading on this website.   

Of course, there are all the usual rules and restrictions of a major Games to be observed. These are intended to avoid ambush marketing and to allow the Games to earn maximum revenue from their sponsors through the use of marks and commercial advertising. The time period lasts for the period of the Olympic Games, from eight days prior to the Opening Ceremonies until three days after the Closing Ceremonies.

Blogs (like Rhian's) are allowed at the Olympic Games, but they must be limited to personal experiences in the form of a journal. Participants cannot even interview each other, because then they are acting in a journalistic or media capacity.

Still photographs, (no movies or audio recordings), may be taken, but only of the participants themselves. And, these pictures must contain no sporting action, nor action of the opening or closing or medal ceremonies. If other people can be identified in the photos, then their consent must be gained before photos may be posted on the blog. 

But, for these Games, there is also the  danger of upsetting not only the International Olympic Committee, but the host country's sensibilities about dissent and politics, and what can, and cannot be said. Blogs are required to adhere to the Olympic spirit "and be dignified and in good taste."

We will do what we can. Please bear with us, and we will look forward to a wonderful Olympics experience. After its opening match on 6 August, Canada will face hosts China on 9 August (also in Tianjin) and Sweden on 12 August (at the Workers' Stadium in Beijing).

To get through to the quarter-finals, Canada will need to finish first or second in its group or be one of the top-two third-place finishers (out of three groups). The top eight teams play in the 15 August quarter-final with four teams advancing to the 18 August semi-final. The final (and match for third place) take place on 21 August.


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